J.J. Abram’s New Movie Viral Marketing
Jul 7th, 2007 by Brian A. Thomas
J.J. Abram’s who is one of the key people in the show Lost (co-creator, producer and the like…) is the executive producer of a movie that is going by the code name Cloverfield. Which appears to be a movie about a monster attacking New York city. It may relate to the Kali Yuga, or Cthulhu… which if true wold be very cool. There is lots of talk about stars, the time being right, a mad prophet all of which is central to the Cthulhu mythology.
Anyhow, there is a cool game which proposes that somebody named Ethan Haas was Right where I had to cheat my way past the last two puzzles, and an Ethan Haas Was Wrong Blog. This is just the start of the viral marketing.
The trailer has been out there a few times, but gets yanked nearly as soon as it gets up, so good luck finding it. I saw one before it went down. The trailer was shot with camcorders, and the rumors are that the movie is as well, though I kind of hope not as it was cool enough when Blair Witch did it, but I am not sure it works for a whole monster movie. I am fine if they cut to a camcorder shot off and on, but if they do the whole movie with camcorders, they best do it well.
The movie comes out in January, and something happens this August, perhaps a better trailer or movie title.
