With all the fun of the Lost viral marketing campaign going on, it is sometimes easy to forget the masters of viral marketing has been XBox related. Indeed the XBox 360 viral campaign has had a few interesting ones, the most interesting was the whole I LoveBees campaign.
The newest has been the Hex 168 campaign. Featuring pictures such as the below all over XBox 360 boards.
168 is equal to 360 in the hex number format. The circle is part of the the XBox 360′s logo (notably they call it the “rings of light” and it lights up in quadrants much like the 4 part circle in the photo), the Hex probably a clue to the hex number format. The number 168 as noted earlier is the same as 360 in hex.
There is a countdown timer, and it would seem a sneak preview of the XBox 360 somewhere, or perhaps the official start of the Hex 168 game.
The cities they use in the photos are all large cities except Tulsa, so perhaps the debut will be Tulsa related? Or it is the launch of store demos. I doubt it is a contest to win the XBox 360 early. How would they give them away? Contact the poster of a message to say “You won!” Some of the clues do hint at a pre-release copy of XBox 360. Other references are to the blades in the interface. The silver ball thing in the middle of the controller…
Potentially a Halo 3 campaign, but I doubt that guess.
I get nothing using Dr. Lutz (the name on the campaign) in the Anagram server, nor just Lutz. Doctor Lutz doesn’t really come up with much useful. Using Doctor John Lutz gets some interesting results, but I didn’t see clues there.
The coutdown ends the 18th about 3 p.m. EST (or is that EDT?)… So I guess we’ll see…
Perhaps it is a Lost game on the XBox 360, there are two campaigns going… Along with the bigspaceship1 thingy… Okay probably not…
EDIT: To try to get the wordpress plugin trying to make a link to Thessalonians in the above… as there is no chapter 168… Anytime I put The and a number after it, it tries to link it to Thessalonians…
